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Antecedents of destination brand experience
2020
Journal of Sustainable Tourism and Entrepreneurship
Purpose: The tourism sector is the leading sector for Indonesia's foreign exchange earnings. The Indonesian government has established six National Tourism Strategy Areas, including Lake Toba, North Sumatra. Development in the Lake Toba tourist area has been carried out, but it does not automatically bring tourists to visit the Lake Toba Tourism Area. The researcher intended to know the factors of the tourist brand experience in Lake Toba. Therefore, this study aims to confirm the factors
doi:10.35912/joste.v1i4.428
fatcat:hxfxha5habgshckknpfchfbiiq