A Survey about Readership of Newspapers in the Digital Age

2015 IJISET-International Journal of Innovative Science, Engineering & Technology   unpublished
This study focuses on the perception and readership of newspapers in the age of globalization. It investigates people's reading habits and their attitudes towards the content of newspaper. This survey study was conducted on 464 subjects selected on the basis of the non-probability convenience sample from five different localities of Karachi. The results indicated that average time spent on reading newspaper was more for males than females, more for respondents employed in private and government
more » ... sector jobs and respondents who spent more time with newspaper had trust on information in the medium.