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Goal striving, the enactment of motivation, is central to new venture creation. This paper presents two independent studies, one utilizing panel data from a 36-month period and the other utilizing a fine grained journal entries of eight cases over a six-month period that provide a broad and detailed examination of entrepreneurs' goal striving. The results show that successful entrepreneurs set multiple clear, specific, and actionable goals that are focused on the venture and offer cleardoi:10.5465/ambpp.2016.12532abstract fatcat:kwasauuiefeifah4ueztfw7gly