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Service Oriented Architecture (SOA) supports the integration of distributed and heterogeneous services by offering Web Service composition standards which describe service composition as a business process. However, the composition model proposed in SOA does not explicitly deal with personalization and context-awareness. In order to address such limitations, we have developed the CAWE conceptual framework. In this paper, we describe the personalization support offered by our framework to thedoi:10.1109/iciw.2008.8 dblp:conf/iciw/ArdissonoFGPS08 fatcat:wg6hjl42crb75pw2nb6shjhl3a