A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2017; you can also visit the original URL.
The file type is
Consumer decision patterns through eye gaze analysis
Proceedings of the 2010 workshop on Eye gaze in intelligent human machine interaction - EGIHMI '10
Eye tracking technology is a powerful tool used in the HCI field to measure the attention of users. This has of course numerous favorable financial consequences, since it helps developers of e-commerce websites to redesign their interfaces and layouts in accordance with users' habits and expectations. Most of the time, gaze data are consequently used to make an application more user-centered. In this paper, we propose a different approach consisting of analyzing consumers' behaviors anddoi:10.1145/2002333.2002346 fatcat:zwve6mhjgnapvlfwpwqt5tr4pa