Abstrak Penelitian inimbertujuan untuk mengetahui Analisis Manajemen Event di Kyriad Hotel Bumiminang Padang. Penelitian ini terdiri dari 4 indikator fungsi manajemen yaitu: perencanaan, pengorganisasian, pelaksanaan dan pengawasan. Penelitian ini merupakan penelitian deksriptif dengan pendekatan data kuantitatif dan kualitatif metode mixed. Populasi pada penelitian ini sebanyak 653 orang. Teknik pengambilan sampel mengunakan Proporsional Random Sampling, dengan jumlah sampel sebanyak 87 orang.

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... Data dikumpulkan melalui wawancara dan menyebarkan kuesioner (angket) dengan mengunakan skala Likert yang telah teruji validitas dan reliabilitasnya. Hasil penelitian menunjukkan bahwa manajemen event di Kyriad Hotel Bumiminang masih memiliki beberapa kendala dan kekurangan ditinjau dari perencanaan, pengorganisasian, pelaksanaan dan pengawasan. Berdasarkan data analisis dengan IBM SPSS versi 25, menunjukkan bahwa (1) manajemen event kategori kurang baik persentase 62%. (2) indikator perencanaan kategori kurang baik persentase 51%. (3) indikator pengorganisasian kategorin kurang baik persentase 72%. (4) indikator pelaksanaan kategori cukup baik persentase 38%. (5) indikator pengawasan kategori cukup baik persentase 44%. Kata kunci : Manajemen Event, Perencanaan, Pengorganisasian, Pelaksanaan, Pengawasan, Hotel. Abstract This research aims to determine the analysis of event management in Kyriad Hotel Bumiminang Padang. This research is consist of four indicators are: planning, organizing, actuating and controlling. The type of this research is descriptive research with quantitative and qualitiative data approaches with mixed method. The population in this research is 653 people. The sampling technique is using proportional random sampling with total sample is 87 people. Data is collected through interview and distributing questionnaires using likert scale that has been tested for validity and reliability. The results showed that event management in Kyriad Hotel Bumiminang Padang still had several obstacles and shortcomings in terms of planning, organizing, actuating and controlling. Based on data analysis with IBM SPSS version 25, shows that (1)event management category is not good with percentage 62%. (2) planning indicator category is not good with percentage 51%. (3) organizing indicator category is not good with percentage 72%. (4) actuating indicator category is quite good with percentage 38%. (5) controlling indicator category is quite good with percentage 44%.