What do youth marketers think about selling to kids?

John C. Geraci
2004 Young Consumers  
is Vice-President of Youth and Education research at Harris Interactive where he is responsible for all projects that involve youth issues or interviewing young consumers. He has overseen more than one million interviews among Millennials for clients in education, media, packaged goods, technology and retail.
doi:10.1108/17473610410814193 fatcat:4i2776n2ajhh3ebuilcotmfgei