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Companies that set them as the quality and make them recognize as a premium brand considers all the legal and social implication for their businesses. Profitable and leading companies comply best with the quality, ethical standards and social responsibilities. Ideally companies incorporate ethical strategies into their businesses that in the long run benefits in increasing consumer loyalty and demand, strengthens relationships with the suppliers. Believing in doing the right thing, respectingdoi:10.5281/zenodo.1000831 fatcat:x4dpwpv4iffwpj2yzen5l2qbzi