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The collaborative nature of the project environment of the Architecture, Engineering and Construction (AEC) industry necessitates close and prolonged collaboration of diverse organizations in order to execute a project. For the duration of the project, a certain degree of strategic alignment amongst the participating organizations often becomes necessary for the successful execution of the project. The impact of such strategic alignments on the organization's own performance, is oftendoi:10.14738/assrj.912.13550 fatcat:j5loiu2h4nftjeah3jz46b6bvq