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Factors that Influence Purchasing Decisions at Shopee Marketplace during the Covid-19 Pandemic
2022
Jurnal Samudra Ekonomi dan Bisnis
The Covid-19 pandemic has slowly changed people's behavior, one of which is making purchases. Many factors influenced a person to make purchases during the pandemic which the Shopee marketplace has responded well by providing various additional features to make it easier for consumers to shop from home. This study aimed to examine whether purchase intention is able to mediate the effect of perceived trust and perceived risk on purchasing decisions at the Shopee marketplace during the current
doi:10.33059/jseb.v13i2.4225
fatcat:hxgmgfjvkncgnpsou3h5h3t6yq