The 1970s and 80s brought about two new social archetypes -the punk and the nerd. While the anti-establishment punk wants to trash the (economic, political, social) system, wants to provoke and get attention for the sake of it, the nerd behaves rather inconspicuously but effectively. He might be socially awkward and overlooked at first, but skilled and smart as he is, he knows the rules of the game and the mechanisms to get ahead with his plans.