PURPOSES : Although numerous researches have been studied to reveal accident causations for road intersections, there are still many research gaps for road segments. It is mainly because of difficulty of data and lack of analytical method. This study aims to study accident causations for rural road segments and develop accident modification factors for safety evaluation. The accident modification factors can be used to improve road safety. METHODS : Methods for developing AMF are diverse. This

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... tudy developed AMFs using accident prediction models and selected explanatory variables from the accident models. In order to select final AMFs, three different methods were applied in the study. RESULTS : As a result of the study, many AMFs such as horizontal curves or vertical curves were developed and explained the meanings of the results. CONCLUSIONS : This study introduced meaningful methods for developing significant AMFs and also showed several AMFs. It is expected that traffic or road engineers will be able to use the AMFs to improve road segment safety.