Supplier Relationship Management Issues and Challenges in Indian Automobile Industry

Vilachoor Srinivasan Kumar et al., Vilachoor Srinivasan Kumar et al.,
2018 International Journal of Sales & Marketing Management Research and Development  
The main rationale for the Indian economy and the global economy's contributor is considered to be an automotive industry. An Organization's main & important role is played by the Supplier Relationship Management (SRM) as the suppliers decide the cost, quality, reliability, product's delivery, accessibility & services and hence the main focus and subject of this study are on the practices of the supplier relationship management that have been followed by the automobile industries and also on
more » ... difficulties faced in the pursuit of the practice of SRM to uplift the organization's performance. This study deals with an approach of explanatory design and the Questionnaires are used as an instrument to capture the main data. Furthermore, the study also uses Descriptive statistics with the help of Statistical Package for Social Scientists (SPSS) for the quantitative data analysis. To link the dependent and independent variables a conceptual framework is developed and SRM implementation results in either the complete rise of the organization's relationship with the suppliers or can also lead to a poor supplier's management inside the organization, but still there exists a lot of confusion about SRM and its implementations. The conclusion of the study reveals that the knowledge of the suppliers is a must to rise from the problems faced in Supplier Relationship Management, Suppliers cooperation, and Management of time is the key point to improve the SRM performance.
doi:10.24247/ijsmmrdjun20181 fatcat:m3uruuv36jek3hc7scmhebyt2i