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Leveraging the Power of a Twitter Network for Library Promotion
2015
The journal of academic librarianship
The Twitter network of two academic libraries was analyzed to determine the influential accounts that connect to them. Such information can be exploited by libraries to create tailored social media outreach and information dissemination programs. Three network metrics, measuring different definitions of importance, were calculated for each account in the network. This allowed for the quantification and ranking of the accounts by influence/ importance, normally considered to be qualitative and
doi:10.1016/j.acalib.2014.12.004
fatcat:qvflvirtqvaqpi3dmetw7ef7tq