Learning management systems have the potential to revolutionize the way how teachers and students engage and communicate with each other in the education process. Exploring this potential becomes even more relevant in times of social distancing where education takes place at home. While extensive research has been conducted on the ICTrelated factors influencing teachers' technology adoption, factors based on the adoptercentric perspective remain largely unexplored. To fill this research gap,

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... s paper develops a model which investigates the main determinants of teachers learning management system adoption, adding teachers' professional identity as key determinant. Teachers' professional identity is broken down into three sub-identities: subject matter expert, didactical and pedagogical expert. The study findings reveal a significant impact of all three sub-identities on teachers' general attitudes towards digital media which in turn determines learning management system adoption. The model was validated by using survey data of 151 teachers.