The paper is dedicated to identifying the modern requirements for competencies that graduates of main educational programs in the direction of training "Service" have to possess. Competences of graduates are the research object, and their significance was evaluated by groups of respondents -representatives of the professional community, graduates, academic community of higher education institutions bringing into life the educational programs of the direction "Service". The methodology of the

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... earch is based on using the experts evaluation empirical method carried out as questionnaire survey of a sampling of the respondents -representatives of the professional community, graduates, academic community. Factors have been singled out that determine the designing of modern educational process technologies. Studies were conducted to reveal the requirements for graduates on the part of representatives of the professional community, graduates, academic community. The analysis of results of the study has demonstrated that applied orientation competencies -production and technological, service-related ones -are preferable in the professional activity in the sphere of service. Recommendations have been elaborated on using the research results in developing the educational programs and importance of partnership with profile companies in implementing the applied bachelor's degree educational programs is stressed.