Despite the government support for inter-sectoral linkages between tourism and other economic sectors, there is inadequate information on the linkage between tourism and horticulture that employ large segment of population in Zanzibar. Failure to establish this linkage has undermined the potential contribution of tourism to the local economy that is driven by smallholder farmers mainly engaged in horticulture farming. Drawing from this background, this paper examined factors influencing

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... horticulture linkage among smallholder farmers in Zanzibar. Findings revealed that factors influencing tourism-horticulture linkage are quality of horticultural products, hotels' tourist zones, nationality of hotel managers and consistency of vegetables and fruits supplied by farmers. Failure of farmers to take advantage of emerging opportunities in the tourist industry is partly due to inadequate enterprise mind-set among smallholder farmers. The paper recommends that strategic intervention is crucial to inculcate entrepreneurial mind-set among smallholder farmers to take advantage of emerging tourism market in Zanzibar.