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The amazing usage of internet as a communication channel has changed the very structure of companies activities, being education a clear example of this situation. Though data mining has been successfully used to improve the 1-to-1 relationship in e-commerce sites, when applied to elearning environments the results are often limited to provide the educator with access summary information or primitive patterns. In any case, information being obtained is not being used proactively. Fordoi:10.1109/grc.2005.1547386 dblp:conf/grc/ZorrillaMR05 fatcat:zeeinmj5rrabdfppsah442yxe4