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İşletmelerin Facebook ta Pazarlama Karması Uygulamaları ve Tüketicilerin Bu Uygulamalara Yönelik Tutumlarının İncelenmesi
2016
Ege Academic Review
Preserved Fulltext
With intense usage of social media, businesses develop marketing strategy to apply their marketing mix in social media just like in traditional media. In this study, applications of marketing mix strategies in social media have been investigated. It aims to analyze the relationship between following Facebook page and consumer attitudes toward marketing strategies on Facebook. Surveys were conveyed participants through Facebook so that 438 surveys were obtained. Data is analyzed by Path
doi:10.21121/eab.2016119957
fatcat:egzrjpxayzgvlgykiyf7c7ttaq