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Track 5.j Introduction: Innovation Through Design for Meaning
2019
Conference proceedings of the Design Management Academy
This track brings together researchers and practitioners to share and discuss the approach, subsequent outcomes, contributions and possible futures of the design for meaning landscape. For many fast moving consumer goods, home goods, office goods, vehicles, transport systems and elements of the built environment there are a growing number of instances in which a business opportunity can only be achieved by exploiting a new technology or a new cultural code (Holt and Cameron, 2010). Such cases
doi:10.33114/adim.2019.5j
fatcat:gzmrux26xbetnpjmmfpxcuucwq