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Loyalty To SMEs: A Pipe Dream In The Current Economic Climate?
Journal of Applied Business Research
<p>Small to medium enterprises (SMEs) plays a vital role in the growth and development of a country. It is therefore critical for any country, especially developing countries, to support and enhance the development of SMEs. Although the external support t is critical; SME's needs to create and build its own loyal customer base for growth and sustainability. Loyal occurs when customers choose to use a particular store rather than others. A well maintained customer base can affect the SME'sdoi:10.19030/jabr.v32i1.9526 fatcat:gkbhh56sejgsvp5rl7cljc4o4i