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The aim of this study is to determine the factors that affect tourists on creating their images and perceptions while experiencing Ohrid, the most famous tourist destination in Macedonia. In this regard, the presence and affection of five factors was investigated: (i) Perception of place; (ii) Pull motives; (iii) Perception of safety; (iv) Type of experience; and (v) Fulfilled expectations. The analysis was based on face-to-face survey conducted with 500 tourists in June-August 2016. Generally,doi:10.18509/agb.2019.09 fatcat:wnuvbrxawzfa5b2stahexuws4i