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MODELLING CONSUMER SATISFACTION BASED ON ONLINE REVIEWS USING THE IMPROVED KANO MODEL FROM THE PERSPECTIVE OF RISK ATTITUDE AND ASPIRATION
Technological and Economic Development of Economy
With the development of e-commerce, an increasing number of online reviews can serve as a promising data source for enterprises to improve online products. This paper proposes a method for modelling consumer satisfaction based on online reviews using the improved Kano model from the perspective of risk attitude and aspiration. Firstly, the attributes concerned by consumers are extracted from online reviews, and sentiment analysis of the extracted attributes is carried out using Standforddoi:10.3846/tede.2021.14223 fatcat:736lnix7njcrfb2l7sbqan3jde