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A Fly That Has No Counselor Will Follow the Corpse to the Grave: Nigerian Culture's Influence on Negotiation
2019
Journal of Applied Business and Economics
Gaining global economic advantages in the current era involves transcending national borders and forming collaborative business relationships within frontier markets such as Nigeria. The negotiations mandated by these relationships are highly culturally-dependent as such, foreign entities must learn the Nigerian negotiating style before engaging in business within the nation. We thus present, in this research, a profile of the Nigerian negotiating style. We empirically test a previously
doi:10.33423/jabe.v21i5.2272
fatcat:vbzu363ypba5nnv4bvcms3bjue