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In the last period of time more and more people have started to focus on interpersonal distance and although most people focus mainly on verbal communication, an essential role is the choice of the optimal distance from the interlocutor. We set out to study the optimal distance between two people in different purchasing situations. And this must be a distance that gives the buyer a feeling of well-being when he comes in contact with a seller in a clothing/footwear store, namely andoi:10.24818/imc/2020/05.08 fatcat:5wqe4pw6x5bttdc4hwuohgfybu