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Now a days lot of corporate giants and World leading brands such as TATA ,Aditya Birla Group, Reliance, Future group, Walmart, Zara etc.. has been performing well in the leather retail industries. As to promote a leather product as a retail brand or to promote the sales of an existing brand the retailer has to attract the customers through their discounts, quality, services and customer focus. Giving discounts and to reduce the product price ,it is mandatory to reduce or minimize the productdoi:10.53730/ijhs.v6ns3.7465 fatcat:qizp5ktspbhkbhod5u2oc5xfku