The article is devoted to corporate culture as a method of indirect management, which is especially in demand in companies working in the feld of intellectual services. Developed corporate culture helps to avoid cumbersome bureaucratic structures, as the employees of such an organisation can make the right decisions based on the values, norms and rules adopted in their company. The author considers the culture of the organisation through the prism of its effectiveness, paying the primary

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... on to the social aspect. As for maintenance and reproduction of the established corporate culture, the selection of staff and ensuring the subsequent production adaptation are crucial; the author specifes the concept of social effciency, as regards adaptation of new employees of the commercial organisations and considers the main stages of their social adaptation. The author also describes the conditions of successful adaptation of new employees, identifes the main features of socially effective corporate culture and the system of adaptation of new employees. The author concluded that each successfully adapted new employee strengthens the corporate culture of a commercial organisation and contributes to its social effciency, while each unsuccessful attempt to adapt reduces this indicator.