India as Asia's third largest economy, is adding at least one million new mobile phone users every month. The cellular Mobile Industry is dominated by the corporates namely BSNL, Bharti, MTNL, Hutch, Idea, BPL, Spice, Aircel and Reliance. The market Leader in the industry is Airtel whereas the challengers are Hutch/BSNL. The market followers are others. The expanding Indian economy, the population with more younger people, the urbanization with increased income of the household and the like

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... ide vast scope in the cellular service market. At the same time, as competition in the telecom is intensified, service providers take new initiatives to attract customers as the requirements and expectations of the customer are increasing very fast. There is also an increase in the expectations of the product and service in terms of confirming to certain standards, reliability, dependability, durability, performance, features, appearance, safety and user-friendliness. Though the Cellular operators have been rendering services to the customers throughout India, there is dissatisfaction expressed by the customers over excess billing, disconnection while talking, cross talk, high cost of handsets and high operating cost. Due to these factors the cellular operators have come under a lot of strong criticism. In this Article, the aspects relating to switching tendencies of consumers of mobile phone services are studied.