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ANALISIS EFISIENSI PEMASARAN UBI JALAR DI KABUPATEN LAMPUNG TENGAH (Analysis of the Marketing Efficiency of Sweet Potato In Central Lampung Regency)
unpublished
The purpose of this study was to analyze the efficiency of the marketing of sweet potato in Central Lampung regency. The method used in this research was the analysis of the model of S-C-P (structure, conduct, and performance). The S-C-P model is used to analyze an organization's market. The results showed that the sweet potato marketing systems in Central Lampung regency was inefficient, because the first structure of the market (market structure) was formed oligopsoni, both the behavior of
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