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2011 Second International Conference on Networking and Distributed Computing
As the online social network become increasingly popular nowadays, performing viral marketing over it has become the focus of many marketing management. How to select a fixed number of initial users from the total population with the purpose of maximizing the profits has long been open as a typical discrete approximation problem. However most of the existing solutions under the setting of online social network tried to traverse every node using network properties which is timeconsuming anddoi:10.1109/icndc.2011.69 fatcat:smpz3kx5j5c65opzisfnf4d26m