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Proceedings of The Association of Collegiate Marketing Educators
ii EDITORIAL PREFACE This year we have received about 55 academic papers, 15 student presentations and 4 workshops/special sessions. We are very pleased with the inclusion of papers from a variety of marketing topics. We would like to thank everybody who participated in, helped with, and arranged 2012 Association of Collegiate Marketing Educators proceedings. We want to acknowledge all track chairs for their masterful handling of the reviewing process in the given time, and would also like to thank all the reviewers for their expert critiques.fatcat:t2iyzgazszgxplm74zdzqxgo34