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Global franchising: current status and future challenges
Journal of Services Marketing
About a decade ago positive predictions were made regarding the international growth of franchising. This study was undertaken to examine the actual growth and development of franchising globally during the nineties. Using survey and archival data findings regarding the state of franchising in 40 countries are presented. Franchising has met or exceeded the growth expectations, generating an average of $3.7 billion in annual sales in the nations investigated. However, considerable regionaldoi:10.1108/08876040410528700 fatcat:elgsv7kwkbcu5d4ldsvyf3euaa