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Toward Information Diffusion Model for Viral Marketing in Business
2016
International Journal of Advanced Computer Science and Applications
Current obstacles in the study of social media marketing include dealing with massive data and real-time updates have motivated to contribute solutions that can be adopted for viral marketing. Since information diffusion and social networks are the core of viral marketing, this article aims to investigate the constellation of diffusion methods for viral marketing. Studies on diffusion methods for viral marketing have applied different computational methods, but a systematic investigation of
doi:10.14569/ijacsa.2016.070280
fatcat:6t4mopwhjrgovkyejylkac7lfm