Temporal Sequence Effects: A Memory Framework

Nicole Votolato Montgomery, H. Rao Unnava
2009 Journal of Consumer Research  
While much attention has been given recently to studying temporal sequences of events, few have offered explanations to account for how people integrate these events into a holistic evaluation of the experience, and less attention has been given to the underlying mechanism involved. A temporal sequence refers to an experience that viii
doi:10.1086/595278 fatcat:tlgrrad3rfa2rprmfs6mqjnxhi