According to the presentations of cross-border e-commerce industry and enterprise representatives attending the cross-border e-commerce service enterprise symposium, through the study and understanding of relevant literature and industry news, combined with the "four-eighth new policy" and the status quo of the industry, mainly Take ASEAN countries as an example to summarize the troubles faced by cross-border e-commerce companies and propose improvements. It is hoped that through the

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... ng and analysis of the status quo of China's cross-border e-commerce frontier enterprises, this study will find out the problems that are currently faced, and provide reference for the further development of cross-border e-commerce enterprises in China.