A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2022; you can also visit the original URL.
The file type is
THE EFFECT OF BRAND AMBASSADOR AND CELEBRITY ENDORSER ON CONSUMER PURCHASE INTEREST OF LE MINERALE ON STUDENTS FACULTY OF ECONOMICS, MERDEKA UNIVERSITY, PASURUAN
Dinasti International Journal of Digital Business Management
Businesspeople are aware of the intense competition as evidenced by the many innovative products that have emerged. It requires companies to develop all aspects of business support, one of which is a marketing strategy. Communicating products through influencers, such as brand ambassadors and celebrity endorsers, is considered adequate to increase customer purchase interest for the sake of survival and competition in an increasingly complex business industry. This study aims to determine thedoi:10.31933/dijdbm.v3i1.1076 fatcat:tlxuvxvh2bc6fbjrrwoneofpfy