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THE EFFECT OF BRAND AMBASSADOR AND CELEBRITY ENDORSER ON CONSUMER PURCHASE INTEREST OF LE MINERALE ON STUDENTS FACULTY OF ECONOMICS, MERDEKA UNIVERSITY, PASURUAN
2021
Dinasti International Journal of Digital Business Management
Businesspeople are aware of the intense competition as evidenced by the many innovative products that have emerged. It requires companies to develop all aspects of business support, one of which is a marketing strategy. Communicating products through influencers, such as brand ambassadors and celebrity endorsers, is considered adequate to increase customer purchase interest for the sake of survival and competition in an increasingly complex business industry. This study aims to determine the
doi:10.31933/dijdbm.v3i1.1076
fatcat:tlxuvxvh2bc6fbjrrwoneofpfy