The Influence of National and Organizational Cultures on Technology Use

Zixiu Guo, John D'Ambra
2009 Journal of Global Information Management  
This article presents the results of an exploratory study examining the influence of national and organizational cultures on technology use in a multinational organizational (MNO) context. Data were collected from 121 respondents of a multinational organization in the Asia Pacific with headquarters in Australia and three subsidiaries in Asia: Korea, Malaysia, and Thailand. Even though significant differences were found between respondents from headquarters and subsidiaries in terms of perceived
more » ... media richness and preference for telephone and written documents, very similar media preference patterns for face-toface and e-mail between the headquarters and
doi:10.4018/jgim.2009070904 fatcat:5e6qhtaubjbzvj5gkgeolya73a