The Inter-Connection between Shamanism and Korean Medication Advertisement Design during the Japanese Colonial Period

Eliana Kim
2014 Proceedings of the 9th Conference of the International Committee for Design History and Design Studies   unpublished
keywords advertisement, typography, shamanism, amulet, folk, Korea, Japanese Colonialism. The purpose of this study is to examine the Inter-Connection between shamanism, such as folklore, and Korean medication advertisement design in the newspaper during the Japanese Colonial Period. Advertisement can be seen as a mirror reflecting an era and an aes-thetic phenomenon that is a medium to convey information. From such a context, medication advertisement reflects preferred medication of the public
more » ... ation of the public through those days' forms and contents and also tells the story of wide-spread diseases at that time. These days, medication advertisement and packaging follow universal designs. However, Korea's first medication advertisement design that was introduced to the world held "traditionality" as a prime value.
doi:10.5151/despro-icdhs2014-0131 fatcat:bvo23yrctnckvooysbj3fbhfwa