The Effectiveness of Promotion Strategy Influence Consumer Buying Behavior of Menara Optometry

Aimi Nadia Ibrahim @ Zakaria, Nur Ain Mahat, Mardhiah Kamaruddin, Nik Noorhazila Nik Mud, Rozaiyah Abdul Rahman
2018 International Journal of Academic Research in Business and Social Sciences  
This research explore the effectiveness of promotion strategy influencing buying behaviour on consumer of Menara Optometry with the purpose to identify the correlation between the promotion activities issue and buying behaviour in franchising business model. It is suggested that advertising, sales promotion, social media, and corporate social responsibility are the independent variables that influence buying behaviour. By conducting descriptive study, questionnaires were distributed to 200
more » ... ributed to 200 respondents. An interview with the outlet owner been conducted to gather the information. At the end of the study, we found that corporate social responsibility, social media, advertising such flyer and banner and sales promotion have relationship between consumer buying behaviour on Menara Optometry optical product.
doi:10.6007/ijarbss/v8-i8/4630 fatcat:yigdzgfknnc7pd436jdgaswfia