Privacy is not a choice and it should not be the price played for our access to internet. We live in an era where everything is digitalized and anybody and everybody, from a child to a 70 year old accesses the same on a regular basis. Great advances in the technological field constitute a greater danger to the privacy of every individual. The constant question that arises is whether the data principal consents to the information provided and disseminated? Mercerization of personal information

more »

... s opened pits of security breaches and data privacy problems. When one consents to provide his data, does he consent to the dissemination of the same? The very idea that consumers must make a trade-off between privacy and security has been wiped away by the very enactment of the General Data Protection Regulation. This paper stands as proof that, GDPR is the answer to all the data privacy questions and problems faced by the society. The author briefs through the history of enactment EU GDPR and its necessity. The paper brings out both the endless advantages of GDPR as well as the few disadvantages present. The extensive research on GDPR has prompted the author to attract attention to the key changes seen after the implementation of GDPR and the robust data privacy regime built by its awakening. The main cerebration of the authors by referring to the above submissions is that GDPR is a need of the hour and is for the betterment of the society as a whole.