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Since its launch in 2011, the storytelling potential of HbbTV has been used only rarely. This paper describes how the Multiplatform Application Toolkit (MPAT) enables content creators to create HbbTV applications with varying degrees of interactivity and linearitydoi:10.6084/m9.figshare.5067247.v1 fatcat:igzl6s7qajbqngnsiv3goqef7q