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In some software development contexts, understanding 'who else' to report usability results to and how this must be done has a larger impact on the usability of products, in the long run, than reporting results to designers and developers in planned and ongoing software development projects. This situation is true in some parts of the telecommunication area. This is an area that constantly presents new usage possibilities arising from new 'hot' technology and competitive situations, i.e. notdoi:10.1145/1370114.1370137 dblp:conf/icse/RonkkoWH08 fatcat:b6a2oj6fjbftlce2ebecoeimia