To keep the competitive advantage, it is imperative for the industries to deliver the "right" product offerings to the target market. The selection of an optimal mix of product variants becomes a critical decision problem facing companies across industries, namely product family positioning. To deal with the dilemmas involved in the product family positioning problem, a maximizing customer value model is proposed. Genetic algorithm is applied to solve the combinatorial optimization problem. A

more »

... se study of motor product family positioning is reported to validate the feasibility of the proposed methodology.