Exploiting Social Ties for Search and Recommendation in Online Social Networks - Challenges and Chances

Kerstin Bischoff
2010 Workshop Grundlagen von Datenbanken  
Online social networking is a huge trend. On Facebook or MySpace people connect with their friends or make new friends. They form new (indirect) connections by reading and adopting from other peoples' blogs or tweets. Similarly, in tagging systems like Delicious or Flickr people share tagged resources with friends or unknown, similar users. Offline social networks have long been studied in sociology, epidemiology, etc. However, the new online networks offer new ways to revisit old theories as
more » ... ll as to find emerging trends with respect to information diffusion and sharing in the Web 2.0. The goal is to explore and exploit relational ties in a way to enable the mining of useful knowledge and effective information propagation/diffusion. Assuming no or only potential ties explicitly given, the focus is first on the analysis of collaborative tagging and its potentials for user profiling, recommendations and search. Some first related studies, approaches and ideas for future work address the identification and exploitation of weak and strong ties in online networks.
dblp:conf/gvd/Bischoff10 fatcat:335rvtczzjd2diketp3ajml3si