Mobile Commerce Acceptance: Contemporary Perspectives for the Egyptian Market

Ibrahim Al Sahouly
2017 International Journal of Research in Management & Business Studies   unpublished
Senior Lecturer, October University for Modern Sciences and Arts (MSA) Cairo, Egypt I. Introduction The evolution of Information and Communications Technology (ICT) has affected the way methods through which businesses are managed both internally and externally by creating new goods, services, delivery channels and tools by which an organization can enhance relationships with its customers [1] consequently, it evokes both the concept and practice of mobile commerce (m-commerce). A successful
more » ... e). A successful presence of m-commerce through mobile phones has helped create a low cost and high efficiency for product and service sales through a more dynamic and interactive venue of opportunities, where the world becomes the marketplace [2] Mobile Commerce (M-Commerce) refers to the buying and selling of goods and services through wireless handheld devices such as cellular phones and personal digital assistants, and it has become the latest trend to do business in developed countries [3]. M-commerce has become the latest trend instead of electronic commerce as it allows faster access, greater opportunities and more powerful applications for its users [4]. It has been found that mobile commerce applications had unique benefits due to the application-specific need of targeting a spectrum of different user needs [5]. As previously defined, m-commerce is closely related to e-commerce since the service offered in both types are handled electronically by computer-mediated networks and accessible via telecommunication networks, the only difference is that in m-commerce the telecommunication networks are accessed through mobile electronic devices. Accordingly, there are two different paradigms covering the relationship of m-commerce and e-commerce [6]. The first paradigm classifies m-commerce as an extension of e-commerce; the second paradigm regards m-commerce as an independent business field and consequently as an alternative mechanism to e-commerce [7]. The approach adopted at this research paper is the former approach that emphasizes that m-commerce as an independent business field and consequently as an alternative mechanism to e-commerce in fulfill the objective of this study