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In modern conditions, despite the recognized large impact of the export potential on the efficiency of enterprises , the scientific community is still discussing the content of this economic category, approaches to managing the export potential , its formation and development. In the article, the author has applied methods of comparison and generalization of the existing approaches to define the export potential ; he has also given its detailed classification . As a result of the study , thedoi:10.26794/2587-5671-2015-0-4-24-37 doaj:8c31bc40629749afaf50009f879f7a18 fatcat:rfdmxuwnbvedveqvcq4jlxhdzi