4R_Based Crowdfunding Publishing Marketing Strategy Research

He-jie CHEN, Jiu-run ZHANG, Zi-xuan XIANG
2017 DEStech Transactions on Social Science Education and Human Science  
Crowdfunding Publishing is a new publishing model, which Internet+ combined with publishing industry. Crowdfunding Publishing put forward a new way for raising fund, publishing items, marketing prediction etc. With it rapidly development, Corwfunding publishing have shortcomings-the lack of trust, fuzzy profit model, Lack of legal supervision. In this paper, Crowfunding publishing divided Crow funding, Creative Crowdfunding, minority Crowdfunding. And we adopted 4R theory to analyze three
more » ... analyze three Crowfounding in order to improve Crowfunding economic benefits. To adapt to changes in demand and create demand, the pursuit of the relationship of mutual benefit maximization The customer communication "One to many" one-way communication "One to one" double or more to communication or cooperation Investment cost and time Low short-term, long-term high Short-term high and low for a long time
doi:10.12783/dtssehs/emass2016/6779 fatcat:4uugxfjrvjeoteeslgb66u5lvi