Developing outreach initiatives for Sprouts : the Sprouts Box and Buying Club

Tennille Sawin, Wen Wang, Venus Tong, Anne Guo, Wendy Chang
Group 15 was assigned to scenario 7, "Identifying a Direction of Food System Education Outreach at Sprouts."(UBCFSP, 2010) The group met with Sprouts Coordinators, who identified the Sprouts Box and the Buying Club for the group to work on. The task for Sprouts box was to expand cliental base and help to expand box program. The main focus in regards to the Buying Club was to attract more customers. The group did the on-line research of other box program and buying clubs. Group members sent
more » ... s to some clubs at UBC to introduce Buying Club. The main findings in regards to these two programs were that outreach was lacking, and several aspects of these programs make them inaccessible to some people: Sprouts boxes come in 2 sizes only; all boxes contain the same food items, which may not be appropriate for everyone; the buying club is for large groups only and is not appropriate for individuals. Communication between both the Sprouts Box and Buying Club members was lacking. We have the following recommendations: Sprouts Box can make the program convenient by offering more than one pick-up time; offer a variety of both box sizes and content variety; and increase the communication among its customers by online communication tools. Our recommendations in regards to the buying club and Sprouts box outreach initiatives are to distribute flyers around campus, develop a short presentation for a pre-class lecture and set up a promotional booth around campus to advertise these two programs. Disclaimer: "UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subjec [...]
doi:10.14288/1.0108390 fatcat:7e25d6kixjdcvnuaw7ucejudfe