Identify Influential Social Network Spreaders

Chung-Yuan Huang, Yu-Hsiang Fu, Chuen-Tsai Sun
2014 2014 IEEE International Conference on Data Mining Workshop  
Identifying the most influential individuals spreading ideas, information, or infectious diseases is a topic receiving significant attention from network researchers, since such identification can assist or hinder information dissemination, product exposure, or contagious disease detection. Hub nodes, high betweenness nodes, high closeness nodes, and high k-shell nodes have been identified as good initial spreaders. However, few efforts have been made to use node diversity within network
more » ... res to measure spreading ability. The two-step framework described in this paper uses a robust and reliable measure that combines global diversity and local features to identify the most influential network nodes. Results from a series of Susceptible-Infected-Recovered (SIR) epidemic simulations indicate that our proposed method performs well and stably in single initial spreader scenarios associated with various complex network datasets.
doi:10.1109/icdmw.2014.31 dblp:conf/icdm/HuangFS14 fatcat:2qbquoxearesran5r5d63hd5p4