A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2017; you can also visit the original URL.
The file type is application/pdf
.
Pricing Strategies for Maximizing Viral Advertising in Social Networks
[chapter]
2015
Lecture Notes in Computer Science
Viral advertising in social networks is playing an important role for the promotions of new products, ideas and innovations. The advertising usually starts from a set of initial adopters and spreads via social links to become viral. Suppose there is a limited budget, we study optimal pricing strategies to distribute the budget, so that by targeting some initial adopters, the number of people who adopt the advertising can be maximized. The problem of influence maximization have already studied
doi:10.1007/978-3-319-18123-3_25
fatcat:mr5qbfpjxfg4ppkfabrp7hgnpa